Fund Raisers


See Calendar for upcoming events

Ongoing Fundraisers

Wrangler National Finals Rodeo Merchandise
Pro Rodeo Gear creates all of the wonderful merchandise for the Wrangler NFR, they support JCCF through these sales.  Go to and shop and upon checkout they will allow you to add a donation onto your purchase!

Amazon Smile
Start your Amazon shipping through Amazon Smile and designate JCCF as your charity of choice and they will donation .5 of your purchase to JCCF!

Children’s Books
Award winning Author Vaughan Wilson has designated a portion of the proceeds to JCCF from these wonderful Children’s Books. Bronco Sam and the Mustang and Lecile and the Racing Rodeo Mule
Click here to purchase

Children’s Book
Mark Marchetti has also authored a children’s book with a portion of the sales proceeds benefiting JCCF.
Rocky the Rodeo Pony
Click here to purchase

Selling on Ebay
When selling an item on Ebay you can choose when you list to designate a portion of the proceeds to the Justin Cowboy Crisis Fund through Ebay Giving Works. 



Video Highlights from some past JCCF Fundraisers

 2012 Pro Rodeo League of Women Luncheon and Style Show

2011 Wrangler NFR Charity Bowling Tournament

6th Annual Thanksgiving Rodeo School




Interested in Helping JCCF Raise Funds?

The Justin Cowboy Crisis Fund (JCCF) is a 501-c-3 non profit organization that relies on fundraising efforts within the rodeo community to raise funds to assist injured rodeo athletes with living expenses while they are unable to compete. 100% of donations and proceeds from fundraisers are used for this stated purpose as all administrative costs are covered by the Justin Boot Company and PRCA. All donations to the Justin Cowboy Crisis Fund are tax-deductible.  The JCCF has assisted more than 850 rodeo athletes and their families with $5.8 million in assistance since the inception of the fund in 1989.

What the PRCA and JCCF can do:

  1. The PRCA and Justin Boots can provide items to use for drawings and silent and live auctions.
  2. Publicize your event through the ProRodeo Sports News, Justin Cowboy Crisis Fund website hosted by, Justin Cowboy Crisis Fund Newsletter and social networking sites Facebook and Twitter.
  3. Provide JCCF and PRCA promotional items such as pens, patches and luggage tags for attendees of your event.
  4. Based on availability and number of event attendees, JCCF/PRCA bags are available to use as goody bags for golf tournaments and similar events.
  5. Use of JCCF logo on all promotional materials after approval of official fundraising activity.

What we ask of those producing a JCCF fundraiser:   

  1. Contact Cindy Schonholtz, JCCF Program Manager at 719-440-7255 or to provide information about the fundraiser before using the JCCF Logo on any promotional items.
  2. If there are other organizations that will benefit from funds raised at the event, please provide that information.
  3. Provide electronic copy of all promotional materials.
  4. Follow up with us after the event with results, information about the event for publication and photos if available.
  5. Provide payment of funds to JCCF in a timely manner after the event.

Thank you for your interest in the Justin Cowboy Crisis Fund.  All fundraising efforts are greatly appreciated and help numerous rodeo families each year with “a hand up.” 


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